Beyond neoclassical Grainger Town, Newcastle has a vital historic centre with structures spanning from Hadrian’s Wall to its magnificent 20^th century Civic Centre. In between is the retail core, now the site of a wide-ranging public realm masterplan designed to bring uplift to the faltering commercial city centre offer. Authentic Future worked with LDA Design and United Creatives on interventions based on historic research and morphological analysis of both main streets and secondary spaces to linger. It devised options for the future of Eldon Square at its heart as well as for the famous Georgian sweep of Grey Street.